Hashtags for Tween Skincare Soar In Midst of ‘Sephora Kids’ Phenomenon

An uptick in age-appropriate hashtags for skincare products is prompting the need for informative content, per Spate.

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By: Lianna Albrizio

Associate Editor

With all the buzz surrounding “Sephora Kids” — a current phenomenon involving underage girls shopping at Sephora for age-inappropriate beauty products — analysts at beauty trend tracker Spate have taken a data-driven approach to grasp this taboo topic, with emphasis on its birthplace: TikTok. Financial gains, brands' moral obligations and the relationship retailers have with tween beauty enthusiasts are fueling the conversation.  Sephora-Related Hashtags  ...

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